Anua Azelaic Acid 10+ Hyaluron Redness Soothing Serum (30ml) — Korean Calming Serum with 10% Azelaic Acid, Triple Hyaluronic Acid & 7-Type Cica Complex | Reduces Redness, Acne & Hyperpigmentation | Sensitive & All Skin Types | Fragrance-Free | Made in Korea

The Serum That Calms, Clears, and Brightens — All at Once

The Anua Azelaic Acid 10+ Hyaluron Redness Soothing Serum, available at thealoy.com, is built around one of skincare science's most versatile active ingredients — Azelaic Acid. At 10%, a clinically functional concentration, it targets acne-causing bacteria, inhibits melanin production, and reduces skin-surface inflammation simultaneously — making it rare in being effective for redness, breakouts, hyperpigmentation, and uneven tone at the same time.

The serum's natural green colour is not cosmetic — it comes from the Aloe Vera and 7-type Cica ingredients in the formula itself. The formula is fragrance-free, clinically tested for redness reduction, and non-comedogenic — proven not to clog pores.

Skin Type Suitability

• Sensitive and reactive skin — fragrance-free, 7-type Cica complex and Gentle Calming Complex™ specifically designed for easily irritated skin
• Acne-prone and blemish-prone skin — Azelaic Acid targets acne bacteria and Zinc PCA controls sebum
• Skin with redness, rosacea-like symptoms, or post-breakout redness — clinically proven to reduce visible redness after 4 weeks
• Dull and uneven skin — Niacinamide and Azelaic Acid's melanin-inhibiting properties progressively even skin tone
• Oily skin — lightweight, non-greasy formula; Zinc PCA regulates sebum
• Dry and dehydrated skin — triple Hyaluronic Acid, Squalane, and Ceramide NP maintain moisture and barrier health

Who Is This Product For?

• Those with persistent facial redness, sensitivity, or rosacea-like skin who have struggled to find an active serum gentle enough for daily use
• Anyone with blemish-prone skin looking for a lightweight serum that simultaneously calms inflammation, clears breakouts, and fades post-acne marks
• People wanting to introduce Azelaic Acid into their routine — this formula is specifically designed as a gentle yet effective starter, beginning at 1–2 drops and gradually building frequency
• Anyone in Bangladesh searching for the best azelaic acid serum in Bangladesh or a Korean redness soothing serum for sensitive skin — now at thealoy.com with verified authenticity

Who Should Avoid This Product?

• Those with known Propylene Glycol sensitivity — the formula contains Propylene Glycol. Patch test on the inner wrist before full use
• Those new to Azelaic Acid at full frequency — begin with 1–2 times weekly and gradually build up. Starting at full daily frequency can cause mild tingling or initial purging in some users
• Pregnant women — Azelaic Acid is generally considered safe during pregnancy, but always consult your OB-GYN or dermatologist before introducing any new active serum

Skin Concerns It Helps With

• Facial redness and skin irritation — clinically proven to reduce visible redness after 4 weeks; 7-type Cica + Gentle Calming Complex™ provide immediate and cumulative soothing
• Acne and blemishes — Azelaic Acid (derived from wheat and barley) targets acne-causing bacteria and promotes skin cell renewal
• Post-acne marks and hyperpigmentation — Azelaic Acid inhibits tyrosinase (melanin enzyme); Niacinamide inhibits melanin transfer — dual-pathway pigmentation fading
• Uneven skin tone and dullness — Niacinamide + Azelaic Acid progressively even and brighten the complexion
• Sebum overproduction and oily skin — Zinc PCA regulates sebum secretion
• Dehydration and barrier damage — Sodium Hyaluronate (triple types), Ceramide NP, Squalane, and Panthenol repair and maintain the skin barrier

What Results Can You Realistically Expect?

Immediately: Lightweight serum absorbs without greasiness. Soothing, calming sensation from the Cica and Aloe complex. No irritation or stinging with correct gradual introduction.

Within 2 to 4 weeks: Clinically proven reduction in visible redness. Breakouts become less frequent and less inflamed. Skin texture improves and post-acne marks begin to fade.

30 days and beyond: Progressive evening of skin tone, reduced hyperpigmentation, and a more consistently calm, clear complexion with continued twice-daily use.

Results vary with skin type and consistency. Always pair with SPF 30+ during daytime use.

How to Use

1. After toner, apply 1–2 drops to the face
2. Pat gently until absorbed — do not rub
3. Follow with moisturiser
4. Start frequency: 1–2 times per week; gradually increase over 2–4 weeks to once or twice daily
5. Always apply SPF 30 or higher in the morning when using this serum during the day

Routine position: Toner → This serum → Moisturiser → SPF (morning)

Ingredient Breakdown

Full Verified Ingredient List: Water, Azelaic Acid, Propylene Glycol, Sodium Hydroxide, Dipropylene Glycol, 1,2-Hexanediol, Panthenol, Hydroxyethylcellulose, Betaine Salicylate, Glycerin, Biosaccharide Gum-1, Ethylhexylglycerin, Allantoin, Dipotassium Glycyrrhizate, Melia Azadirachta Leaf Extract, Camellia Sinensis Leaf Water, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Niacinamide, Aloe Barbadensis Leaf Juice, Beta-Glucan, Centella Asiatica Extract, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid, Squalane, Zinc PCA, Butylene Glycol, Pentylene Glycol, Caprylyl/Capryl Glucoside, Hydrogenated Lecithin, Ceramide NP

Azelaic Acid (10%) The hero active. Derived from wheat and barley, Azelaic Acid works through three simultaneous mechanisms: it inhibits tyrosinase to block melanin production (fading dark spots), kills Cutibacterium acnes bacteria (reducing breakouts), and reduces the inflammatory cascade responsible for persistent redness. At 10%, this is a functional, clinically validated concentration — the same level documented for significant visible redness reduction in clinical studies.

Anua Gentle Calming Complex™ — 7-Type Cica System Centella Asiatica Extract, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Madecassoside, Asiaticoside, Asiatic Acid, and Madecassic Acid — seven distinct Centella Asiatica compounds each delivering a documented component of the plant's anti-inflammatory and barrier-repair action. This is the most comprehensive Cica complex in a daily serum format.

Triple Hyaluronic Acid (Sodium Hyaluronate + Biosaccharide Gum-1 + Hyaluronic Acid-related complex) Multi-depth hydration that draws and retains moisture from surface to mid-dermis, keeping skin plump, comfortable, and barrier-resilient throughout the day.

Niacinamide Inhibits melanin transfer for progressive brightening, strengthens ceramide synthesis for barrier repair, and reduces redness and sebum regulation — complementing Azelaic Acid's brightening and anti-inflammatory action.

Zinc PCA A zinc-amino acid complex that regulates sebum production and provides mild antimicrobial support — ideal for oily and acne-prone skin types.

Ceramide NP A skin-identical lipid that replenishes the skin barrier's natural ceramide content, improving moisture retention and reducing sensitivity.

Squalane A lightweight, non-comedogenic emollient that conditions the skin and seals in hydration without clogging pores — compatible with oily and acne-prone skin.

Panthenol (Vitamin B5) Soothes inflammation, accelerates barrier repair, and improves skin comfort — an important supporting active for skin using a 10% Azelaic Acid formula.

Dipotassium Glycyrrhizate A licorice-derived anti-inflammatory that reduces UV-triggered redness and supports skin tone evenness.

Betaine Salicylate A gentler form of Salicylic Acid that provides mild exfoliation and pore-clearing benefit without the irritation of conventional BHA — contributing to clearer skin texture.

About Anua

Anua is a South Korean skincare brand known for its clean, clinically-oriented formulations that prioritise effectiveness for sensitive and blemish-prone skin without compromising on gentleness. The brand's philosophy centres on transparent formulation — using well-studied actives at functional concentrations, avoiding unnecessary irritants, and building products that work as described.

The Azelaic Acid 10+ Hyaluron Redness Soothing Serum is one of Anua's most acclaimed products globally — consistently praised for its ability to address redness, breakouts, and pigmentation simultaneously in a single fragrance-free serum that even reactive skin tolerates well.

You can shop authentic Anua products in Bangladesh at thealoy.com.

A Note on Authenticity

At thealoy.com, we source all products from trusted and verified channels to guarantee authenticity and quality. Every Anua product on our website is 100% genuine — manufactured and quality-checked in South Korea. When you search for original Anua serum in Bangladesh, best azelaic acid serum for sensitive skin in Bangladesh, or authentic Korean skincare shop Bangladesh, thealoy.com is your verified destination.

Frequently Asked Questions

What does Azelaic Acid do for skin? Azelaic Acid works through three pathways simultaneously: it inhibits melanin production (fading dark spots and hyperpigmentation), kills acne-causing bacteria (reducing breakouts), and reduces skin inflammation (calming redness). It is one of the few actives documented to address all three concerns in a single ingredient.

Why start at only 1–2 drops twice a week? Azelaic Acid is a potent active. Starting gradually allows the skin to build tolerance without triggering irritation, dryness, or purging. Most users reach full twice-daily use within 2–4 weeks of gradual introduction.

Is this serum safe for sensitive or rosacea-prone skin? Yes — it is specifically formulated and clinically tested for sensitive skin with visible redness. The 7-type Cica complex and Gentle Calming Complex™ are specifically designed to make the Azelaic Acid formula tolerable even for highly reactive skin types.

Do I need to use SPF with this serum? Yes — always apply SPF 30 or higher in the morning when using this serum during the day. Azelaic Acid makes the skin slightly more sensitive to UV exposure. Skipping SPF will counteract the brightening benefits.

Is the original Anua Azelaic Acid 10+ Serum available in Bangladesh? Yes. You can purchase the 100% authentic Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum (30ml) directly at thealoy.com — Bangladesh's trusted online Korean skincare destination with fast home delivery available nationwide.

Can I use this with Niacinamide serum, Vitamin C, or Retinol? This serum already contains Niacinamide — no need for a separate Niacinamide serum. With Vitamin C: apply Vitamin C first, allow absorption, then apply this serum. With Retinol: use this serum in the morning and retinol at night to avoid potential irritation from combining two actives.

How long does 30ml last? Starting at 1–2 drops per use, 30ml lasts approximately 3 to 4 months. At full twice-daily use of 5 drops, approximately 6 to 8 weeks.

For external use only. Avoid direct contact with eyes. Discontinue use if redness, swelling, or itching occurs from sun exposure after use and consult a doctor. Do not apply to wounds or broken skin. Keep out of reach of children. Store away from direct sunlight.