Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin (30ml) — Korean Brightening Serum with 68% Rice Bran Water, 2% Alpha-Arbutin & Niacinamide | Targets Dullness, Dark Spots & Uneven Tone | Lightweight, Non-Sticky | All Skin Types | Made in Korea

The Joseon Secret to a Natural Glow

We formulated this serum with alpha arbutin and rice bran water to gently address overall dullness while targeting dark spots. That single sentence from Beauty of Joseon's own product description captures the entire purpose of the Glow Deep Serum: Rice + Alpha-Arbutin, available at thealoy.com — a serum built on the centuries-old Korean beauty tradition of rice water, modernised with a clinically effective brightening active.

At 68% Rice Bran Water, this is not a token botanical inclusion but the genuine foundation of the formula. Rice bran water is rich in amino acids and minerals, boosting moisture for a dewy, glowy finish, while 2% Alpha-Arbutin works through tyrosinase inhibition to fade the appearance of dark spots and hyperpigmentation. The formula has since been reformulated with Niacinamide added alongside Alpha-Arbutin, strengthening the brightening and tone-evening effect even further.

The result, as the brand describes it, is the coveted no-makeup glow that leaves skin looking luminous and idol-worthy — achieved through a watery, ultra-lightweight texture that absorbs in seconds without any trace of stickiness.

Skin Type Suitability

• All skin types — designed for all skin types, especially anyone in need of a brightening boost
• Dull and lacklustre skin — gently addresses overall dullness, restoring a natural, healthy radiance
• Hyperpigmentation-prone skin — suitable for all skin types including hyperpigmentation, dull, and dehydrated skin
• Dehydrated skin — rice bran water provides light, refreshing hydration that absorbs quickly for a soft, supple finish
• Sensitive skin — clinically tested to be non-irritating and gentle enough for daily use; a 24-hour patch test is still recommended before first use, as is standard practice with any Arbutin-based product

Who Is This Product For?

• Those dealing with dullness, dark spots, or uneven skin tone who want a genuinely lightweight, fast-absorbing brightening serum rather than a heavy treatment product
• People drawn to traditional Korean beauty ingredients who want the brightening and hydrating power of rice water in a modern, clinically tested formula
• Anyone seeking the popular "glass skin" or no-makeup glow look, achieved through consistent hydration and gentle brightening rather than heavy coverage
• Those in Bangladesh searching for the best rice serum for dark spots in Bangladesh or the original Beauty of Joseon Glow Deep Serum — now at thealoy.com with verified authenticity

Who Should Avoid This Product?

• Those who plan to use this serum in direct sunlight or store it carelessly — alpha arbutin can be vulnerable to light and heat; to keep the formula stable, avoid direct sunlight and store the bottle in a cool, dark place
• Those with known sensitivity to Arbutin — if you have sensitive skin, a 24-hour patch test before use is recommended to ensure your skin type is compatible with alpha arbutin before regular use
• Pregnant women — while generally considered a gentle brightening ingredient, consult your dermatologist before introducing new active serums, including Alpha-Arbutin and Niacinamide combinations, during pregnancy

Skin Concerns It Helps With

• Dullness and lack of radiance — rice bran water is highly moisturising and clarifies the skin, supplying it with Vitamin B and minerals for a natural, healthy glow
• Dark spots and hyperpigmentation — Alpha-Arbutin minimises the appearance of pigmentation and scars whilst preventing hyperpigmentation, fading the look of dark spots with regular use
• Uneven skin tone — the combination of Alpha-Arbutin and Niacinamide promotes a more even, balanced tone over time
• Dehydration — boosts moisture for a dewy, glowy finish, rich in amino acids and minerals from the rice bran water base
• Lacklustre, tired-looking skin — the Grain Complex (Soybean, Sesame, Barley, Wheat Extract) provides additional nourishment, antioxidants, and minerals that support overall skin vitality
• Sensitivity to heavier brightening treatments — clinically tested to be non-irritating, making it a gentle entry point for those new to brightening actives

What Results Can You Realistically Expect?

Immediately: The watery, ultra-lightweight texture absorbs in seconds for a soft, supple finish without any stickiness. Skin appears instantly more hydrated and radiant, with a smooth, dewy surface texture.

With consistent use: Use regularly for brighter-looking skin over time. The combined action of Alpha-Arbutin's melanin-inhibiting properties and Niacinamide's tone-evening support produces a progressively more even, luminous complexion.

Long-term: With continued use, skin appears brighter, clearer, and healthier, with dark spots and hyperpigmentation visibly reduced and an overall more balanced, glowing skin tone maintained.

Individual results may vary depending on skin type, severity of pigmentation, and consistency of use. Always pair with daily SPF for optimal and lasting brightening results.

How to Use

1. After your cleansing and toning steps, evenly spread an adequate amount of serum onto your skin
2. Pat 2–3 drops into the skin until fully absorbed
3. Follow with your regular moisturiser
4. We recommend incorporating this serum in your evening skincare routine only, since alpha arbutin can be vulnerable to light and heat
5. To keep the formula stable, avoid direct sunlight and store your bottle in a cool, dark place, using it regularly after opening

Pairs well with: Revive Eye Serum and Ginseng Essence Water, for a complete brightening skincare routine as recommended by Beauty of Joseon.

Ingredient Breakdown

Full Official Ingredient List: Oryza Sativa (Rice) Bran Water (68.6%), Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin (2%), Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Oryza Sativa (Rice) Bran Water (68.6%) The formula's foundation and a direct homage to Joseon Dynasty beauty rituals. Rice bran water, known as a source of beauty in Korean culture, is highly moisturising and clarifies the skin. Antioxidant-rich rice supplies the skin with Vitamin B and minerals, providing the formula's signature lightweight hydration and contributing to its glowing, dewy finish.

Alpha-Arbutin (2%) A glycosylated, stable form of hydroquinone that inhibits tyrosinase — the enzyme responsible for melanin production. Arbutin, sourced botanically from plants like cowberry and blueberry, minimises the appearance of pigmentation and scars whilst preventing hyperpigmentation, fading dark spots progressively with consistent use. Alpha-Arbutin specifically is recognised as a more stable, effective variant than standard Beta-Arbutin.

Niacinamide A water-soluble Vitamin B3 added in the formula's reformulation to strengthen its brightening capability. Works alongside Alpha-Arbutin through a complementary melanosome-transfer-inhibiting mechanism, supporting overall skin tone, barrier health, and acne care.

Panthenol (Vitamin B5) Soothes and hydrates the skin, supporting barrier function and helping maintain comfort even as the active brightening ingredients work.

Trehalose & Glyceryl Glucoside A humectant pairing that supports the formula's long-lasting moisture retention, helping skin maintain its dewy, plump appearance throughout the day.

Grain Complex (Coix Lacryma-Jobi, Soybean Seed, Barley, Rice, Sesame Seed, Wheat Seed, Mung Bean, Corn Kernel Extracts) A rich blend of traditional East Asian grain extracts, packed with antioxidants, protein, vitamins, and minerals. This dark legume and grain complex boasts numerous benefits for the skin, with soybean's high concentration of isoflavones helping to improve skin elasticity, reduce hyperpigmentation, and prevent premature ageing, while also supporting collagen production to reduce the appearance of fine lines and wrinkles.

Coptis Japonica Root Extract A traditional botanical extract with antioxidant and skin-conditioning properties, complementing the formula's overall brightening and soothing profile.

About Beauty of Joseon

Beauty of Joseon was founded in 2016, drawing its name and philosophy directly from the historical Joseon Dynasty and its beauty wisdom, recorded in texts such as the 1809 encyclopedia Gyuhap Chongseo. The brand combines centuries-tested Korean herbal ingredients — particularly rice, ginseng, and other Hanbang botanicals — with modern cosmetic science to create products that honour historical wisdom while meeting contemporary efficacy standards.

The Glow Deep Serum: Rice + Alpha-Arbutin is one of Beauty of Joseon's most beloved bestsellers, consistently praised globally for delivering the brand's signature glow with a lightweight, easily layered texture suitable for daily use across all skin types.

You can shop authentic Beauty of Joseon products in Bangladesh at thealoy.com.

A Note on Authenticity

At thealoy.com, we source all products from trusted and verified channels to guarantee authenticity and quality. Every Beauty of Joseon product on our website is 100% genuine — manufactured in South Korea. When you search for original Beauty of Joseon Glow Deep Serum in Bangladesh, best rice water brightening serum Bangladesh, or authentic Korean skincare shop Bangladesh, thealoy.com is your verified destination.

Frequently Asked Questions

Why should I use this serum at night instead of during the day? We recommend incorporating this serum in your evening skincare routine only, since alpha arbutin can be vulnerable to light and heat. Using it at night, alongside proper storage away from direct sunlight, helps preserve the stability and effectiveness of the Alpha-Arbutin.

What is the difference between Alpha-Arbutin and regular Arbutin? Arbutin is obtained by reacting glucose with hydroquinone extracted from plants like bilberry leaves, cranberry leaves, pear leaves, and blueberries. Alpha-Arbutin is the more stable, effective isomer of this compound, offering more reliable melanin-inhibiting performance than standard Beta-Arbutin at comparable concentrations.

Does this serum actually contain real rice water, or just a trace amount? Real, substantial rice water — Rice Bran Water makes up 68.6% of the entire formula, making it the dominant ingredient and the genuine foundation of the serum's hydrating and brightening benefits, not a token inclusion.

Is the original Beauty of Joseon Glow Deep Serum available in Bangladesh? Yes. Purchase the 100% authentic Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin (30ml) directly at thealoy.com — Bangladesh's trusted Korean skincare destination with fast nationwide delivery.

Can I use this serum if I have sensitive skin? The product is clinically tested to be non-irritating and gentle enough for daily use. Beauty of Joseon still recommends a 24-hour patch test before use to ensure your skin type is compatible with alpha arbutin before incorporating it into your regular routine.

How long does 30ml last? With nightly use of 2–3 drops per application, 30ml typically lasts 8 to 10 weeks.

What other Beauty of Joseon products pair well with this serum? For a full brightening skincare routine, Beauty of Joseon recommends pairing this serum with their Revive Eye Serum and Ginseng Essence Water.

For external use only. When using this product, avoid contact with the eyes. If discomfort or sensitivity occurs, please discontinue use and consult a physician. Store away from direct sunlight in a cool, dark place. Keep out of reach of children.